UX Designer & Researcher

Erica Saffron Crafting
intuitive
experiences.

With extensive gaming industry experience and a Master's degree in Human-Computer Interaction Design, I bring creativity and technical expertise to every project.

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Erica Saffron

I'm a UX Designer and Researcher based in Brighton, with a background in the gaming industry and a Master's in Human-Computer Interaction Design. I specialise in designing experiences that are genuinely useful: grounded in research and built with care.

More about me →
What I do
UX Design
Wireframes, prototypes, and interaction flows that are intuitive and enjoyable to use.
UI Design
High-fidelity interfaces and design systems for web, mobile, and mixed reality platforms.
User Research
Interviews, card sorting, usability testing, and field observations to ground design in real needs.
Information Architecture
Sitemaps, navigation systems, and content structures that help users find what they need.
Web Accessibility Audit
Comprehensive audits to ensure digital products are accessible to all users.
Web Design
Responsive and visually appealing websites designed to provide an excellent user experience.
Selected Works
FIFA Heros
UI/UX
FIFA Heros

UI/UX design for FIFA Heroes, the officially licensed FIFA 5v5 mobile football game.

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Warped Kart Racers for Apple Vision Pro
UI/UX Mixed Reality
Warped Kart Racers for Apple Vision Pro

UI/UX design for the first kart racing game on Apple Vision Pro.

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Warped Kart Racers for iOS
UI/UX iOS
Warped Kart Racers

UI/UX design for the iOS kart racing game from Electric Square.

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Need for Speed Unbound
UI/UX Vector Graphics
Need for Speed Unbound

UI/UX and vector graphics for EA's flagship racing franchise.

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The Kindness Box — an iridescent vending machine installation at King's Cross
UX Research Interaction Design
The Kindness Box

Designing an interactive vending machine to promote acts of kindness at King's Cross Station.

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Information Architecture sitemap for a skincare website
UX Research Information Architecture
Skincare Website Architecture

Full IA project — domain model, card sorting, sitemap, and wireframes for a skincare platform.

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Lego Serious Play workshop at Spitalfields City Farm
UX Research Participatory Design
Magical Farm Workshop

Community co-design at Spitalfields City Farm using Lego Serious Play to surface insights.

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View all work →

Let's create your
next big idea.

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